Naval:如何不靠运气致富

How to Get Rich (without getting lucky)
如何变的富有,不需要任何的运气。

Seek wealth, not money or status. Wealth is having assets that earn while you sleep. Money is how we transfer time and wealth. Status is your place in the social hierarchy.
寻求财富,而不是金钱或身份。财富是指拥有产生睡后收入的资产。金钱是我们怎么调动时间和财富。身份是你在社会体系中的位置。

Understand that ethical wealth creation is possible. If you secretly despise wealth, it will elude you.
理解道德正确的创造财富是可能的。如果你秘密的鄙视财富,它会避开你。

Ignore people playing status games. They gain status by attacking people playing wealth creation games.
忽略那些做地位博弈的人。他们获得地位的方式是通过攻击做创造财富博弈的人。

You’re not going to get rich renting out your time. You must own equity - a piece of a business - to gain your financial freedom.
你不可能通过租赁你的时间变得富有,你需要拥有资产,一个生意的一部分,来获取你的财务自由。

You will get rich by giving society what it wants but does not yet know how to get. At scale.
你可以通过给于这个社会想要但还不知道如何得到的东西去变得富有。规模化的。

Pick an industry where you can play long term games with long term people.
选择一个行业,在这个行业里你可以和长期的人去玩长期的游戏。

The Internet has massively broadened the possible space of careers. Most people haven’t figured this out yet.
互联网极大的扩展了职业生涯的可能性,大部分人还没有意识到这件事。

Play iterated games. All the returns in life, whether in wealth, relationships, or knowledge, come from compound interest.
做重复博弈。一生中所有的回报,财富,关系,或者知识,都是来源于复利。

Pick business partners with high intelligence, energy, and, above all, integrity.
挑选商业合伙人的条件是,非常聪明,富有能量,最重要的是,正直。

Don’t partner with cynics and pessimists. Their beliefs are self-fulfilling.
不要和犬儒主义者和悲观主义者合伙。他们的信仰是自证(预言)。

Learn to sell. Learn to build. If you can do both, you will be unstoppable.
学习去销售事物,学习去建造事物。如若这两者都可以做,那么你将是不可阻挡的。

Arm yourself with specific knowledge, accountability, and leverage.
通过特种知识,负责,杠杆,来武装你自己。

Specific knowledge is knowledge that you cannot be trained for. If society can train you, it can train someone else, and replace you.
特种知识是无法通过培训获得的知识。如果社会可以培训你,那么也可以培训其他人,他们可以取代你。

Specific knowledge is found by pursuing your genuine curiosity and passion rather than whatever is hot right now.
特种知识是通过追寻你单纯的好奇与热情获得的,而不是去寻找当下什么地方最热。

Building specific knowledge will feel like play to you but will look like work to others.
建造特种知识的过程看上去是对他人的工作,实际上是对自己的索取。

When specific knowledge is taught, it’s through apprenticeships, not schools.
当特种知识被教授的时候,是通过学徒制的,而不是学校制的教育。

Specific knowledge is often highly technical or creative. It cannot be outsourced or automated.
特种知识通常有很高的技术性和创造性。它不能被外包或者自动化。

Embrace accountability, and take business risks under your own name. Society will reward you with responsibility, equity, and leverage.
拥抱负责,把商业风险放在自己的名下。社会将会奖赏你于责任,股份,杠杆。

The most accountable people have singular, public, and risky brands: Oprah, Trump, Kanye, Elon.
那些最负责的人拥有独一无二的,公开的,有风险的品牌。奥普拉,川普,坎耶,马斯克。

“Give me a lever long enough, and a place to stand, and I will move the earth.” - Archimedes
给我一个足够长的杠杆,和一个支点,我能够移动地球。- 阿基米德

Fortunes require leverage. Business leverage comes from capital, people, and products with no marginal cost of replication (code and media).
财富需要杠杆。商业杠杆来自于资本,人民,和那些没有边际复制成本的产品(媒体作品和程序)

Capital means money. To raise money, apply your specific knowledge, with accountability, and show resulting good judgment.
资本意味着金钱。想要募集金钱,应用你的特种知识,负责,并且展示发生的好的判断。

Labor means people working for you. It’s the oldest and most fought-over form of leverage. Labor leverage will impress your parents, but don’t waste your life chasing it.
人力意味人那些为你工作的人。这是最古老和斗争最激烈的杠杆形式。人力杠杆会给你的父母留下深刻印象,但是不要浪费一生去追逐它。

Capital and labor are permissioned leverage. Everyone is chasing capital, but someone has to give it to you. Everyone is trying to lead, but someone has to follow you.
资本和人力是需要许可的杠杠。每个人都在追逐资本,但是必须有人把它给你。每个人都想领头,但是必须有人跟随你。

Code and media are permissionless leverage. They’re the leverage behind the newly rich. You can create software and media that works for you while you sleep.
程序和媒体作品是无需许可的杠杠。它们是新富们背后的杠杆。你可创造出程序和媒体作品,(它们)在你睡觉时还为你工作。

An army of robots is freely available - it’s just packed in data centers for heat and space efficiency. Use it.
一只机器人军队可以被自由使用 - 只是为了散热和空间效率被打包放置在数据中心。使用它。

If you can’t code, write books and blogs, record videos and podcasts.
如果你不会编程,那就写书和写博客,录制视频和播客。

Leverage is a force multiplier for your judgement.
杠杆是你的判断的力量倍增器。

Judgement requires experience, but can be built faster by learning foundational skills.
判断需要经验,但是判断能力的构建可以通过学习基础技能的加速。

There is no skill called “business.” Avoid business magazines and business classes.
没有一种技能叫做商业。避免商业杂志和商业课程。

Study microeconomics, game theory, psychology, persuasion, ethics, mathematics, and computers.
学习微观经济学,博弈论,心理学,说服力,伦理学,数学,和计算机。

Reading is faster than listening. Doing is faster than watching.
阅读比听更快,做比看更快。

You should be too busy to “do coffee,” while still keeping an uncluttered calendar.
你应该保持日程的干净,但是应该足够忙碌而没时间去做很多会面。

Set and enforce an aspirational personal hourly rate. If fixing a problem will save less than your hourly rate, ignore it. If outsourcing a task will cost less than your hourly rate, outsource it.
给自己设置并执行一个有抱负的时薪。如果修复一个问题节省费用比时薪少,忽略它。如果外包任务比你的时薪便宜,外包它。

Work as hard as you can. Even though who you work with and what you work on are more important than how hard you work.
尽最大可能的努力工作。尽管和谁一起工作,在哪件事上工作比努力工作重要许多。

Become the best in the world at what you do. Keep redefining what you do until this is true.
在你所做的事情上成为世界上最好的。不停的重新定义你的工作直到成真。

There are no get rich quick schemes. That’s just someone else getting rich off you.
不会有快速致富的体系。只是有一些想从你身上发财的人。

Apply specific knowledge, with leverage, and eventually you will get what you deserve.
加杠杠应用特种知识,最终你会得到你想要的。

When you’re finally wealthy, you’ll realize that it wasn’t what you were seeking in the first place. But that’s for another day.
当你最终获取了财富,你会意识到这并不是你最开始想寻找的东西。但是这是日后再说的事情。

Summary: Productize Yourself.
最后,Naval提供了一句话的总结 —— “总结:把你自己产品化”。

原文:

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